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Understanding the Value of Existing Home Technology

When it comes to a fully automated house or apartment, 7-12% of the construction budget was dedicated to installing the home technology.

The better you understand home technology and the value it adds, the better you can communicate that benefit when showing a home.  


Gem or Junk?

As homes age, so does the technology.  Unfortunately, electronics decrease in value faster than features of a home. When properly maintained automation and electronic decor add significant value, when neglected it decreases.  Even if a system is outdated it may contain infrastructure (such as wiring) that holds value. 

At HTE, we do free technology Revelations for real estate agents so they have an accurate understanding of what the system they are selling with the house is worth, what it is capable of doing, and any limitations it may have.


Capability of Home Automation 

A fully automated home can provide a wide variety of features.  It is important to know which "subsystems" are controlled, and what the automation system is wired for.  Home technology can include any of the these:

The use of sensors can easily enhance a home's functionality with minimal expense. Once an automation system is in place, outdoor technology can be integrated as well. 

When showing a home with technology

  • Understand what the system is capable of 

  • Communicate the value of the current infrastructure

  • Be comfortable enough with the system that you can demonstrate it



Communicating the Value of Home Technology & infrastructure

When discussing home technology with buyers, think of the challenges of selling central air years ago.  The two have many similarities.

Home Technology (Now)

  • Sometimes considered unnecessary
  • Becoming a staple of high end homes
  • Convenient
  • Can often enhance decor
  • Allows for energy management
  • Much more expensive if added after construction


  • Once considered unnecessary
  • Now a staple of high end houses (apartments limited)
  • Convenient
  • Enhances decor
  • Allows for energy management
  • Much more expensive if added after construction


If you're an established agent with years of experience, you will most likely be met with many of the same objections to home automation that you heard when showing homes with central air.  It is important that as a trusted expert you explain the increasing popularity of home automation, and the increased expense to add a system once construction has been completed.  


Comfortably Demonstrating Home Technology

  • You should understand the basics of home automation, and be able to demonstrate an existing system
  • Have buyers control the system to see how easy it is
  • Help buyer visualize how the home's system will simplify their lives

HTE Offers Complimentary Technology Evaluations as well as Home Automation Training 

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